SCRIPTS + TALK TRACKS
Dr. Scott Fall Lawn Tips
Fall is the prime time to feed and seed lawns. To remind and inspire consumers to invest in fall lawn care, Scotts developed a YouTube series featuring scientists from its Research & Development team. These videos highlight Scotts’ expertise, build trust with consumers, and give viewers the confidence to tackle various lawn care projects. Through these expert-led videos, Scotts successfully advanced our fall lawn care initiative and connected with thousands of consumers, positioning Scotts as a reliable resource.
Script 1: Fall is the Best Time
I bet you didn’t know that fall is truly the best time to care for your lawn.
Summer heat and activity leave lawns feeling hungry; they need nutrients to recover and be ready for harsh winter conditions!
The warm soil and cool air of fall create the ideal environment for nutrient absorption and seeding.
Not to mention, higher humidity and more consistent rainfall play a huge role in seed germination and establishment.
Check out our Turf Builder line of fertilizer and grass seed to help get your lawn to where it needs to be!
Script 2: Watering Tips + Fall-Specific Benefits
This fall, water will be your newly seeded lawn’s number one sidekick.
During the first couple of weeks, lightly water your seed once or twice a day to keep the top inch of soil moist while germination occurs.
As your grass is getting established, switch to ‘deep and infrequent’ watering to encourage root growth. It’s important to note that during the fall, grasses require less water to maintain moisture levels due to cooler air temperatures, higher humidity, and reduced sunlight hours.
Save the heavy watering for the warmer months!
With these tips, you and your lawn will be unstoppable.
Script 3: Dethatching
What in the world is dethatching?!
Thatch is a layer of decaying material the accumulates between grass blades and the soil surface.
It hinders oxygen and moisture from reaching roots, disrupts drainage, and increases the risk of pests and diseases.
Signs of thatch include thick layers of dead material between the grass and soil, a soft, spongy lawn, or water pooling on the surface instead of being absorbed.
Thatching rakes and vertical mowers are great tools to effectively loosen and manage the debris.